Acceptance of Facial Recognition Payment Systems Among Luxury Resort Guests: An Extended Technology Acceptance Model Approach
DOI:
https://doi.org/10.64612/ijiv.v2i5.131Keywords:
Facial Recognition Payment Systems, Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Luxury Resort GuestsAbstract
Facial Recognition Payment Systems (FRPS) have emerged as an innovative contactless payment technology that enhances transaction efficiency, convenience, and customer experience. This study examined the factors influencing the acceptance of FRPS among luxury resort guests using the Extended Technology Acceptance Model (TAM). Specifically, the study investigated the effects of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Facilitating Conditions, Attitude Toward Use, and Intention to Use in explaining guests’ acceptance of FRPS. A quantitative descriptive-survey research design was employed involving 351 guests of Bluewater Maribago Beach Resort in Lapu-Lapu City, Cebu. Respondents were selected through stratified random sampling, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through WarpPLS 8.0. The structural model demonstrated substantial explanatory power, accounting for 61.6% of the variance in Perceived Ease of Use, 59.7% in Perceived Usefulness, 76.8% in Attitude Toward Use, and 78.3% in Intention to Use. The findings revealed that Perceived Usefulness was the strongest predictor of Attitude Toward Use, followed by Perceived Enjoyment and Perceived Ease of Use. Attitude Toward Use significantly influenced Intention to Use. Furthermore, Perceived Enjoyment significantly affected Perceived Ease of Use, Attitude Toward Use, and Intention to Use, while Facilitating Conditions significantly influenced Perceived Ease of Use, Perceived Usefulness, and Intention to Use. The study concludes that usefulness, ease of use, enjoyment, and supportive conditions are key determinants of FRPS acceptance among luxury resort guests.
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